POV: you’re chatting with your friend & they are describing someone in their life. the conversation reaches a point where words aren’t doing their description justice. they pull out their phone and start scrolling through social media or their photo library. they select a photo and turn to show you the image

THIS IS HER (or him or them)

the photo they chose was intentionally flattering but realistic, can’t be too photoshopped or out of date. the photo they are searching for captures the essence of who the person is.

THIS IS HER: FLOWER SHOP is just that — an extension of who I am at the very core

& who I am is a girl that just really likes flowers and wants to share that beauty with the world